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History Of Audi

Audi in its current form is the successor of the Auto Union concern, formed as a result of the merger of four companies producing cars and motorcycles under the brands DKW, Horch, Audi and Wanderer. Due to transformations, only Audi was retained. The first car of the Wanderer brand appeared in 1913, the first own company (Horch & Co.) August Horch organized in 1899, and after the lenders removed him from the business, in 1909 Audi Automobil-Werke was organized translated as “Audi Automobile Plant”. And in 1910 was released the first car. Translated from the German Horch (German Horch) means “listen”. When choosing a name for a new brand, the son of one of the business partners of Augustus offered to translate the founder’s name into Latin, that is, Audi – the imperative mood of the second person singular verb audible (translated from latin  -  “listen”). In 1921, the company made a kind of breakthrough. This year, the first German left-hand drive vehicle was released. Prior to this, the company was engaged only in engines and suspensions, but now it began to pay attention to the convenience of control. In 1928 this brand was bought by the DKW motor-car manufacturer, and in 1931 the debut of the front-wheel drive car, the DKW F1, was made. The global economic crisis, which began in 1929, contributed to this. The fact is that cars with large engine volumes have ceased to be in demand because of general lack of money. And then the head of Audi ordered to develop a compact car with front wheel drive.

The impetus for the merger of four automakers gave the Saxon Municipal Bank, the lender of all these companies. He feared for his investments in the automobile industry. On June 29, 1932, Audi, Horch, Wanderer and DKW plants merged into Auto Union AG. His symbol became the familiar four rings. After such a merger, the company became the second automaker in Germany. Audi, DKW, Horch and Wanderer did not compete with each other. The fact is that each brand was allocated a separate market segment: Audi was engaged in sports cars, DKW – motorcycles, Horch – large and richly decorated cars, and the Wanderer – the middle segment of the luxury class. The company also participated in car racing. For several years, the Auto Union models of the Silver Arrow have won many races and championships around the world. At the same time a large number of world records were set. In 1940, the release of all civilian automobiles of the concern was curtailed, the factories of the association switched to the production of the Horch 901 headquarters vehicle.

Build the Audi 80 in Wolfsburg, 1973

After the end of World War II, all Saxon Auto Union factories were destroyed as a result of Allied aviation attacks, and many of its employees and management left the Soviet zone of occupation. All equipment that survived was dismantled and removed. The management of the company, shortly before the end of the war, managed to move to Bavaria. At the end of 1945 in the city of Ingolstadt even appeared warehouse parts Auto Union. But before the full production was still far away. Only September 3, 1949 resumed production of motorcycles and delivery trucks. The company was newly registered and the company appeared Auto Union GmbH. In 1950, the first post-war passenger car of the concern, the DKW F89 P Master Class, appeared.

Audi Quattro S1 on the 1987 Rally Germany

In April 1958, the joint stock company Daimler-Benz AG bought 88% of the shares of Auto Union, and a year later bought the company completely. Ingolstadt company became its branch. But the popularity of the Volkswagen Käfer model adversely affected the sales of other small cars and the financial position of the Auto Union concern, and in 1964 the company became part of Volkswagen.

In 1965, it was decided to release all new models of the concern that had lost its independence under the Audi brand. The first time after the absorption of Volkswagen did not want Audi engaged in the development of its own cars. They were going to produce at the facilities of the enterprise model Volkswagen Beetle. But Ludwig Kraus, who was the head of the design department at the time, decided to develop the model secretly from everyone. In the end, they still learned about this in Wolfsburg, but did not interfere. The fruit of this activity was the car of the middle class Audi 100, which appeared in 1968.

In 1969, Volkswagenwerk AG incorporated Auto Union GmbH and NSU Motorenwerke AG from Neckarsulm. The company was named Audi NSU Auto Union AG with its head office in Neckarsulm. In 1974, a significant event occurred. Ferdinand Piëch became the head of the design department .

Ferdinand Piech
Now, after years, this period is called “the era of Piekha”. It was during his leadership that the company reached remarkable heights. During these years, there are five-cylinder engine (1976), turbocharging technology (1979) and quattro four-wheel drive (1980). Audi quattro has become a car, from which it is customary to count the newest history of passenger all-wheel drive. In the period from 1982 to 1987 on this model, 23 victories at the stages of the WRC championship were won. Since 1985, the company has continuously increased technical developments. These include: fully galvanized body, perfect aerodynamic design, extensive use of gasoline engines with turbocharged, fuel efficient diesel engines with direct injection technology, aluminum alloy body, hybrid drive, gasoline engines with direct injection technology, super-powered eight and twelve-cylinder engines.

In 1993, the Audi Group was formed, which eventually included the Hungarian and Brazilian units, were absorbed by the British Cosworth Technology and the Italian Automobili Lamborghini and the Spanish SEAT. The company is developing dynamically in most of the existing routes today. These are the business segment (A6), the executive (A8), sports and racing cars (Audi TT, A4 sports versions, R8 supercar), as well as Q7, Q5 and Q3 crossovers.